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Message: <blockquote data-quote="Jaeger" data-source="post: 9363717" data-attributes="member: 27996">Mostly because they were reactive rather than proactive.Marvel did a lot of build up that led to the first Avengers film. And they wouldn't have gotten that far if Iron Man didn't stick the landing.Everyone else (DC), was trying to go straight to their equivalent of an 'Avengers' film without all the build up and fan goodwill generation that Marvel studios did at the time.The goal needs to be to make a good film/TV show. Not to just do a content hunt, and try to instantly create the next hot IP X, by buying and adapting IP Y...And this is where D&D Honor among thieves ultimately failed.The release date did it no favors, but in my opinion; Their biggest issue was that they also tried to jump straight into 150mil blockbuster budget territory with only vague brand name recognition to excite the broader audience.There are other issues I could list; but the inflated budget for the story that they were telling was their biggest sin...</blockquote>