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RPGNow has given me most of my customers. In that regards, Paizo has actually disappointed me slightly. Maybe its just me, and how I sell my products :)

I've found that those publishers who take the time to interact with the crowd on Paizo.com end up seeing a decent response in the store as well. It's a little more work, but the results can be worth it.
 

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You sell best where you put the effort in to meet and talk to your customers. Plus it helps to have a niche you can focus on and grow a customer base. Just do the good work and you will sell well anywhere.
 

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