There's always something new and different to complain about, isn't there?
Generic names in the published rules are generic ON PURPOSE. So that you will come up with your OWN material instead of worshipping at the altar of someone else's creativity.
Am I the only one that remembers the ruckus that "Golden Wyvern Adept" caused?
People cried out about the "crap fluff" and "telling me what is in my setting".
Now D&D 4 gets criticized for being too generic?
Golden Wyvern Adept was crap fluff. Shadowdark is crap fluff. It's not being criticized for being too generic. It's being criticized for containing crap fluff.
edit: ...and one might notice that it contains crap fluff despite our outcry, with the specific offences removed. They took out the crap fluff we complained about, but left in the crap fluff we didn't know about, without understanding the general point that we don't want any crap fluff at all.
Well, a good start for a working definition might be that crap fluff is anything that a pair of satirists come up with in order to construct the worst possible name for a location in a fantasy setting.What's the difference between crap fluff and good fluff?
Walking into the obvious trap, how about:Can you list some example of good fluff for comparsion?
Now D&D 4 gets criticized for being too generic?

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.