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<blockquote data-quote="Dannyalcatraz" data-source="post: 9432866" data-attributes="member: 19675">But it’s still a major trend.The democratization/balkanization of the music industry is creating all kinds of issues for major labels’ business models, artist compensation and merchandising.&nbsp; The seeds were planted decades ago, and now the harvest is beginning.Back then, there were a few artists whose popularity was grounded in YouTube, mall concerts and the like, such as Tiffany and Justin Bieber.&nbsp; Now, I can think of a few “Internet famous” musicians who- despite not having a major label behind them- have been on-screen with their music and dialog in commercials for major companies.It’s because the companies are trying to reach out to a target audience that has grown up without albums dominating their musical consumption.&nbsp; They’re not listening to as much radio.&nbsp; They’re riding in vehicles with Internet access, so they can simply play their Spotify playlists or suggested tracks from YouTube instead of carefully selected singles a record label sent to a single DJ on a station that has a presence in 20% of major markets.**&nbsp; some of which have their own Internet stations or groups, like “I heart radio”.</blockquote>

[QUOTE="Dannyalcatraz, post: 9432866, member: 19675"] But it’s still a major trend. The democratization/balkanization of the music industry is creating all kinds of issues for major labels’ business models, artist compensation and merchandising. The seeds were planted decades ago, and now the harvest is beginning. Back then, there were a few artists whose popularity was grounded in YouTube, mall concerts and the like, such as Tiffany and Justin Bieber. Now, I can think of a few “Internet famous” musicians who- despite not having a major label behind them- have been on-screen with their music [I]and[/I] dialog in commercials for major companies. It’s because the companies are trying to reach out to a target audience that has grown up without albums dominating their musical consumption. They’re not listening to as much radio. They’re riding in vehicles with Internet access, so they can simply play their Spotify playlists or suggested tracks from YouTube instead of carefully selected singles a record label sent to a single DJ on a station that has a presence in 20% of major markets.* * some of which have their own Internet stations or groups, like “I heart radio”. [/QUOTE]

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