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<blockquote data-quote="Dannyalcatraz" data-source="post: 9475626" data-attributes="member: 19675">According to the lessons taught in my marketing classes, THIS is the key to why New Coke failed.&nbsp; People were fine with New Coke as a supplement to the product line; they had no interest in a replacement.Initial sales were very strong; the hottest product in the market.&nbsp; But when people started to realize that Coca-Cola was replacing their classic soda with New Coke, there was a rapid downturn that proved permanent. The actual flavor was secondary.&nbsp; What the flavor had come to mean in the context of the soda marketing war was paramount.Personally, I wasn’t drinking sodas at all* at the time of the New Coke fiasco; it’s one of the few major flavors I never tasted.&nbsp; But I probably wouldn’t have liked it.&nbsp; Coke, 7-Up and A&amp;W were my preferred drinks, and if I wanted a sweeter cola, I reached for Dr. Pepper, Royal Crown, or Shasta.&nbsp; I drank Pepsi on occasion, but it never really did it for me.After the advent of artificial sweeteners other than saccharine (which I find bitter), I started drinking diet soft drinks on occasion.&nbsp; I’m probably averaging around .5-.75 servings per day.* I went cold turkey after drinking a 6-pack plus per day for years</blockquote>

[QUOTE="Dannyalcatraz, post: 9475626, member: 19675"] According to the lessons taught in my marketing classes, THIS is the key to why New Coke failed. People were fine with New Coke as a supplement to the product line; they had no interest in a [I]replacement[/I]. Initial sales were very strong; the hottest product in the market. But when people started to realize that Coca-Cola was replacing their classic soda with New Coke, there was a rapid downturn that proved permanent. The actual flavor was secondary. What the flavor had come to mean in the context of the soda marketing war was paramount. [I][B]Personally[/B][/I], I wasn’t drinking sodas at all* at the time of the New Coke fiasco; it’s one of the few major flavors I never tasted. But I probably wouldn’t have liked it. Coke, 7-Up and A&W were my preferred drinks, and if I wanted a sweeter cola, I reached for Dr. Pepper, Royal Crown, or Shasta. I drank Pepsi on occasion, but it never really did it for me. After the advent of artificial sweeteners other than saccharine (which I find bitter), I started drinking diet soft drinks on occasion. I’m probably averaging around .5-.75 servings per day. * I went cold turkey after drinking a 6-pack plus per day for [I]years[/I] [/QUOTE]

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