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<blockquote data-quote="Bedrockgames" data-source="post: 9475686" data-attributes="member: 85555">I would be interested in the sources on these numbers so I can see more. I may be out of date or misremembering, but I did a pretty big research paper on the topic when I was in college and I remember most of the consensus in the research was it boiled down to the taste testing issue I mentioned and failing to understand what the customers wantedI will say though, 75 percent saying they would buy it again isn't 75 percent saying they prefer it to the older version. And I don't think sales going up is a surprise as it was heavily marketed and people were looking forward to it Again I would be interested in the sources on this. My memory is the sales fell shortly after it was released Sure, but I think a lot of this had to do with things like the Pepsi challenge which was a massive ad campaign. Also at that time, and this is just memory, I recall the overall cola market feeling a little more competitive than it is today</blockquote>

[QUOTE="Bedrockgames, post: 9475686, member: 85555"] I would be interested in the sources on these numbers so I can see more. I may be out of date or misremembering, but I did a pretty big research paper on the topic when I was in college and I remember most of the consensus in the research was it boiled down to the taste testing issue I mentioned and failing to understand what the customers wanted I will say though, 75 percent saying they would buy it again isn't 75 percent saying they prefer it to the older version. And I don't think sales going up is a surprise as it was heavily marketed and people were looking forward to it Again I would be interested in the sources on this. My memory is the sales fell shortly after it was released Sure, but I think a lot of this had to do with things like the Pepsi challenge which was a massive ad campaign. Also at that time, and this is just memory, I recall the overall cola market feeling a little more competitive than it is today [/QUOTE]

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