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Message: <blockquote data-quote="Bedrockgames" data-source="post: 9475690" data-attributes="member: 85555">I would definitely be interested in the source on this because I remember the complaints being they wanted the old recipe. That said, sure if they wanted both, that is fine, but that isn't what was being offered. If coke had rolled out Coke II and kept classic coke on the market, people might have been fine having the choice. But I think people are forgetting how disliked new coke was in the streets. I remember what it tasted like. It wasn't good IMOI was in the North East and Southern California when this all happened. So I can't speak to the south. But I can say we had just as much complaints about new coke and people were upset (it didn't get wrapped up in the cultural issue you mention but people were angry because they wanted to the old coke flavor). Yankee is one of those terms that means something very different depending on where it is being said. I live in Boston but am not a Yankee. However around here, I don't think people viewed or view Pepsi as particularly northern. Coke was always more popular in the part of Massachusetts I grew up in. I tend to associate Pepsi with more western states (which itself may be a misperception, as I didn't encounter many peopel who preferred it till I went to Southern California. I am sure these people existed and people said this. I am guessing though they were layering that onto their dislike of the new flavor, which I just think you can't ignore as that is the the thing that changed. If that is what they were going for, it isn't at all what my perception of the ads were at the times. Bill Cosby in that period was just this avuncular comedian that people liked and who people trusted (obviously situation has changed on that front). When those ads rolled out, I don't remember thinking it was the height of sophistication, I just remember thinking Bill Cosby was assuring us the new coke would be better than the original (which to us was exciting news). Maybe there was a different perception of this in other places though Again though that comes down to the way these taste tests tend to favor sweeter recipes. You don't take one sip of coke and put the can down.</blockquote>

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