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Message: <blockquote data-quote="billd91" data-source="post: 9475900" data-attributes="member: 3400">[emphasis mine]DannyA's analysis isn't contradicted by the bolded comment above based on your own research. Many people liked the New Coke and if Coca-Cola had listened to the market, they could have offered consumers both. They kind of did since New Coke was still produced long after Coke Classic was rushed back to the market, but the reach of New Coke from that point was pretty limited.They also failed to understand the customers' attachment and identification with Coke. And that identity didn't automatically transfer to New Coke, particularly since they were pushing how it wasn't the same old Coke. Customers wanted their Coke-drinker identity to continue as before, not shift to this Pepsi-knockoff drinker that New Coke represented. Again, Coke failed to understand what the customers wanted - or even the power of their own brand identity.</blockquote>