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Message: <blockquote data-quote="Bedrockgames" data-source="post: 9475910" data-attributes="member: 85555">I guess the part of this analysis that leaves me not very convinced, and in fairness it seems to be the standard analysis on the wikipedia page at this point, is it almost completely discounts the role of taste (taste is peripheral to the role of identity here). My memory is the issue for me and everyone I knew, was they didn't enjoy the new taste. Not that it tasted awful. But it wasn't the flavor we were looking for in our regular cola. Since this is all about a change to the taste, I don't know, I just am not very convinced by the identity argument. I can understand an argument saying they simply wanted coke to taste the way it did for their entire life. That makes a lot more sense to me than people were committed to an identity built around coke.The argument also kind of shifts the blame onto the customers themselves in a weird way</blockquote>