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Message: <blockquote data-quote="Deset Gled" data-source="post: 9707925" data-attributes="member: 7808">My understanding is that it's less about wanting to look like everyone else, it's about being able to sell your real estate to everyone else with minimal work. An old school Pizza Hut roof is iconic. But reusing the building with that roof lowers the resale value (everyone will always think it looks like a Pizza Hut), and changing it can be an expensive construction project. The more generic your design, the more resale value it has. It's a well documented fact that, at the corporate level, McDonald's is a real estate business above all else. And even if you don't plan on selling, increased property value means increased equity to borrow against. This is especially true in times of economic weirdness, when the ability to move, open, and close franchise locations with speed and efficiency could become critical with little notice/reason.</blockquote>