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Message: <blockquote data-quote="MoonSong" data-source="post: 9766903" data-attributes="member: 6689464">Four thoughts. First, I was reminded of the Toys that Made Us episode on MotU. How when the brand died out in the 80s as part of the blame game someone accused the girl division of being at fault because She-ra made He-man less cool in the eyes of the boys. Then it is not just men that engage in this phenomenon. It is just that women care in different categories. In personal care and clothing women take a social hit when using "men things". I mean, haven't you heard of the pink tax? This is how it keeps being perpetuated.My first reaction with the title of the article was " oh so they finally gave a name to the marketing blunders of the past few years", then I saw the date. Truly man is the only animal that keeps tripping with the same rock over and over...Finally, I made this joke a fee years back:'Disney has ten girl brands and no boy oriented brands'Disney.- We need to do something to cover all of the market. Hey, X brand is popular with boys. Let's buy it$$$Disney.- Oh but this brand has the potential to cover all quadrants. Let's make some adjustments so it appeals to girls too!Also Disney.- And while we are at it, let's remove the elements that don't fit with our brand and values!'Disney has 11 girl brands and no boy oriented brands'.</blockquote>