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<blockquote data-quote="Meech17" data-source="post: 9782261" data-attributes="member: 7044459"><p>As someone who has worked in retail, customer service, and sales, this is one of my favorites. It really does hold true in a marketing sense. </p><p></p><p>The idea being that say you are selling two products. A, and B. You feel that A is the stronger, and better product. So for your first run you produce 1000 units of A and only 250 units of B. After your first week of sales you've found that you've only sold 200 units of A, but you very quickly sold out of unit B. </p><p></p><p>As the creator you may be confused. Why would people take B? It's not as good as A. Perhaps it's more expensive, or a lesser value proposition. </p><p></p><p>But ultimately you should trust the customer with this, and lean into the more popular product for future production. </p><p></p><p>Which is funny, because:</p><p></p><p>The Ford Mustang was originally marketed as being a Woman's car. Compared to other popular sports cars of the era, it was smaller, lighter, cuter. Back in the late 50's and early 60's more women were starting to drive, more families were starting to buy second cars for the wife, etc.. So Ford wanted to try and capitalize on that. I believe they even focused the price point to be "Affordable for a secretary's salary" </p><p></p><p>It ended up being so popular that it inspired the whole Pony Car classification of sports cars. Lighter weight, long hood, short body two door coupes. </p><p></p><p>They saw that men wanted Mustangs too, so they pivoted.</p></blockquote><p></p>
[QUOTE="Meech17, post: 9782261, member: 7044459"] As someone who has worked in retail, customer service, and sales, this is one of my favorites. It really does hold true in a marketing sense. The idea being that say you are selling two products. A, and B. You feel that A is the stronger, and better product. So for your first run you produce 1000 units of A and only 250 units of B. After your first week of sales you've found that you've only sold 200 units of A, but you very quickly sold out of unit B. As the creator you may be confused. Why would people take B? It's not as good as A. Perhaps it's more expensive, or a lesser value proposition. But ultimately you should trust the customer with this, and lean into the more popular product for future production. Which is funny, because: The Ford Mustang was originally marketed as being a Woman's car. Compared to other popular sports cars of the era, it was smaller, lighter, cuter. Back in the late 50's and early 60's more women were starting to drive, more families were starting to buy second cars for the wife, etc.. So Ford wanted to try and capitalize on that. I believe they even focused the price point to be "Affordable for a secretary's salary" It ended up being so popular that it inspired the whole Pony Car classification of sports cars. Lighter weight, long hood, short body two door coupes. They saw that men wanted Mustangs too, so they pivoted. [/QUOTE]
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