D&D 5E Pitch Ravenloft to new players

Ravenloft is my friend's favorite setting to run. In my mega-campaign where I encourage guest DMing, he has laid claim to DMing all Ravenloft visits.

He runs Ravenloft much like [MENTION=2629]jgsugden[/MENTION] describes. The PCs are meant to be heroes, and the world is stacked against them. Success often comes at a cost, you can't trust a lot of things (like some types of beneficial magic) you can in typical D&D, etc. Ravenloft in no way requires (or even encourages) playing less heroic characters. In fact, characters with questionable morals are actually at greatest risk of having their souls claimed...
 

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