Polyhedron article on PDFs

[rpghost]

I submitted the original manuscript about a week before James confided that he was getting the TSR PDFs in an email to me.

The sidebars went in a little later, after the TSR changeover, but not by long.

Even with these issues, I'm still going to leave a laminated copy next to the RPGNow laptop-burner in our new game store. We'll see if it attacts anyone off the street.

James
http://www.Game-Universe.com

 

[Master01]

Well, It seems there is a sidebar about 0one Games...

Unfortunately there are distribution problems for paizo here in europe so I didn't received the issue... a friend sent me a scan of the sidebar but I can't read the whole article...

 

[Dextra]

oooh Jaaaaaames...

Even with these issues, I'm still going to leave a laminated copy next to the RPGNow laptop-burner in our new game store. We'll see if it attacts anyone off the street.

I know my numbers for sales sources and customer sources, and have been tracking how many people credited the coupon number and/or the Dungeon/Polyhedron article as being what pointed them to RPGNow.
The only thing is, that gives a limited view- only of my customers
James- is there any way for you to be able to take a look at all of the vendors and see how many new customers were generated as a result of the coupon and article, and email it to me?
(Then I could distribute it amongst those publishers who donated product).
I think it would be nice to know how effective this tack was, y'know?

 

[rpghost]

James- is there any way for you to be able to take a look at all of the vendors and see how many new customers were generated as a result of the coupon and article, and email it to me?

My stats show about 23. But they are not 100% accurate as people have to type it in as the src field was not provided in the link that the article had.

James

 

[Dextra]

My stats show about 23. But they are not 100% accurate as people have to type it in as the src field was not provided in the link that the article had.

Well, here's what we have:
Customer's Original Source
19 customers from Coupon+XX*
4 customers from Magazine Ad
2 customers from Dungeom #104
2 customers from Dungeon Magazine
1 customers from Dungeon Issue # 104
1 customers from Dungeon Mag
1 customers from dungeon polyhedron magazine
1 customers from Dungeon/Polyhedron
1 customers from Dungeon/Polyhedron Magazine
1 customers from Polyhedron
1 customers from Polyhedron Magazine
1 customers from Polyhedron, Online Link

So to me, that looks like 35 new customers of ENPublishing products alone as a result of the article. Not counting the over 2000 people who looked at the Polyhedron e-Publishing pack. I'm just wondering if any of the other publishers involved had close to (or better) success as a result?

*I removed the coupon number so as to retain its secrecy. I'm sure someone somewhere will post the coupon number, but it's not going to be me!

 

[rpghost]

Just cos someone bought it using the coupon does not imply they are new. Order sources and Customer sources are two different things. Also, we did our own advertising in Dungeon magazine in the past, so many of those customer sources will have been from that. What I counted was only NEW CUSTOMER sources that stated Dugneon since the article came out.

James

 

[jmucchiello]

Just cos someone bought it using the coupon does not imply they are new. Order sources and Customer sources are two different things. Also, we did our own advertising in Dungeon magazine in the past, so many of those customer sources will have been from that. What I counted was only NEW CUSTOMER sources that stated Dugneon since the article came out.

It would be interesting to count new customers without that source for the same time period and perhaps compare with # of new customers for the same time duration but before the article came out to really see any potential impact the article had.

 

[Vaxalon]

...the RPGNow laptop-burner ...[/url]

How does this work? How do you, the shop owner, make a profit on it?

I'd like to pitch the idea to my FLGS.

 

[rpghost]

How does this work? How do you, the shop owner, make a profit on it?

I'd like to pitch the idea to my FLGS.

Well, I own RPGNow.com so it's not a big issue for me... I make the $ either way. But you can charge between $7 and 10 to burn the CD for them and make a little off that. There were talks of allowing publishers to offer special discounts to store owner account, but nothing has been set in stone.

We've ruled out any ideas of spreading all the datafiles as there would be too much piracy. Even allowing shop owners to burn them can get into some harry ground with an untrustworthy owner who burns multiple but buys once.

Once I figure out a model that works in my store that leaves something to the store owner, I'll let you all know. FOr now though, it's a good conversation peice and offers you a way to provide the old TSR products to you customers who are strictly old-school. The demo disks with a lot of free product on them are also a hit.

On the note of new customers, we get 100's a month so the dragon ads/promos are a very small part. Most of our customers come from either our own promotions, a publisher releasing a free product, or the publisher's own mailing lists.


James