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Release Day Second Edition Amazon Sales Rank
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<blockquote data-quote="gss000" data-source="post: 7869187" data-attributes="member: 7016012"><p>Putting rough numbers into a sales estimator, this would be a 10 to 12% drop in sales. I don't know enough to say whether that is a big deal to Paizo or not. Overall, since it seems we're at a little bit of a stable place, today's sales number is about 50% of where it was after launch when it was selling more than 5th ed for a very short time.</p><p></p><p>Recently, I've been looking at how 1st ed is still doing compared to 2nd as a way to gauge enthusiasm for switching to the new edition. Using the various rank trackers, it looks like the 1st ed core rulebook sales are 75% of the 2nd ed core rulebook. Compare that to 4th ed D&D, which is at 24% of 5th ed's sales. Looks to me like Paizo has an enthusiasm gap to work on, which I don't find surprising based on the Paizo's history of drawing in gamers who didn't want to change from 3rd ed D&D. Hopefully, the sales percentage drops or else the old edition could cannibalize the new edition's sales.</p><p></p><p>Caveat as always that Amazon data is proxy for overall sales since we don't have any knowledge of Paizo direct sales or overall hobby store sales.</p></blockquote><p></p>
[QUOTE="gss000, post: 7869187, member: 7016012"] Putting rough numbers into a sales estimator, this would be a 10 to 12% drop in sales. I don't know enough to say whether that is a big deal to Paizo or not. Overall, since it seems we're at a little bit of a stable place, today's sales number is about 50% of where it was after launch when it was selling more than 5th ed for a very short time. Recently, I've been looking at how 1st ed is still doing compared to 2nd as a way to gauge enthusiasm for switching to the new edition. Using the various rank trackers, it looks like the 1st ed core rulebook sales are 75% of the 2nd ed core rulebook. Compare that to 4th ed D&D, which is at 24% of 5th ed's sales. Looks to me like Paizo has an enthusiasm gap to work on, which I don't find surprising based on the Paizo's history of drawing in gamers who didn't want to change from 3rd ed D&D. Hopefully, the sales percentage drops or else the old edition could cannibalize the new edition's sales. Caveat as always that Amazon data is proxy for overall sales since we don't have any knowledge of Paizo direct sales or overall hobby store sales. [/QUOTE]
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