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Message: <blockquote data-quote="teitan" data-source="post: 7976284" data-attributes="member: 3457"><p>I don't think much of anyone shoots for that, D&D is a bit of a phenomenon right now and most of the growth in the product category IS D&D. There was a time when their current market share was the norm. They have a level of name recognition and exposure that trumps everybody else. Paizo just happened to be able to read the market in 4e and took advantage of that. WOTC knew D&D3.5 needed to be updated, that fans wanted that update and instead they launched a completely new game. Paizo read that market and gave 3.5 players what they wanted and were able to exploit that because most of their developers were WOTC developers in 3.5, they were the magazine editors and they had a finger on the pulse of what D&D players wanted. This time around though 5e was a beast unlike anything seen from D&D since the 80s. As great as 3e sold it has been eclipsed by 5e. Pathfinder fell hard the last couple years. It slipped out of the top 5 and I think that is extremely important when looking at their current sales and their solid number 2 spot at this time. Paizo took a gamble with 2e not being a revision like 3.5 to PF. I think they are planning the long game but it's a long game that may never pay off if WOTC has finally made an evergreen version of the game. They seem to have done just that if the last few years of continuous growth are a fair indicator. It's certainly a breeze to play and teach, probably easier than most board games!</p></blockquote><p></p>

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