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Message: <blockquote data-quote="fearsomepirate" data-source="post: 7980476" data-attributes="member: 7021420">Paizo built their product on somebody else's brand, the basic marketing being, "We're keeping the definitive version of the brand name product going!" In other words, it kinda depended on 4e not being embraced by the market as 3.x's successor. Long term, that's an extremely fragile strategy, because the brand's owner is still in a much better position to release the definitive successor product than you are.Since that's exactly what WotC did, with 5e being roundly embraced and 3.5 fading into the mist, Paizo had a list of mostly unattractive options, since none of them were, "continue to be the publisher of the most popular version of everyone's favorite elf game." So they chose, "make a different elf game." They've got enough of their own name recognition to do better than 13th Age, but those halcyon days when it seemed like they might dethrone WotC for good are over.</blockquote>