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Message: <blockquote data-quote="S'mon" data-source="post: 7981335" data-attributes="member: 463">Re Paizo - obviously Lisa Stevens is a highly competent businesswoman. The big Paizo success was securing the Dragon magazine subscription list and converting Dungeon/Dragon production over to Pathfinder AP production. They are also good at glossy presentation (a bit like Modiphius) and they were very wise with PF to stick with the popular 3e D&D d20 rules.On the downside, I'm not sure Paizo leadership fully appreciate how weak their rules design chops are compared to their marketing, periodical-production, world-design and art-direction abilities.  I think there was a temptation for them to think PF1's popularity was due to something more than it being a well-presented 3e retro-clone. Looking from the outside, the obvious market opportunity ca 2016-2017 was in becoming the dominant 3PP producer of 5e D&D material, not in creating a new competing game system. Some tweaks to make 5e more 3e-like - more magic items, easier item purchase/crafting, more powerful spellcasting options - and Golarion-set 5e adventures seems to me to be the obvious alternative to continuing with PF1e.</blockquote>