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Message: <blockquote data-quote="Belen" data-source="post: 9609174" data-attributes="member: 1405">Meh...FaceBook, TikTok, Twitter....none of them have the active discussion of the forums. My experience is that they only served to divorce people from each other. People post their thoughts or life events to get a bunch of reactions but rarely real interaction.Old school ENW/CM had a lot of us getting together in real life and the conversations were far more dynamic than I have seen on modern socials.Honestly, we have seen this trend in STM publishing too where you used to only have to advertise on FB or Twitter and now the advent of more socials has diluted the effect because people are building more tribal communities on different platforms. It is no longer easy to market in 1-2 places which means that social media for marketing becomes useless. You do not have the staff to keep up.So, yes, the brand has to build its own community with more personalized engagement.This will probably drive a contraction of brands because people only have so much time to engage, especially if they have lives away from devices.This is why it feels like it is too much work to be a fan if you're expected to join discords or patreons. I do not have the time for it. I do have the time to post every once and a while on a forum now that my kids are in school but boards have more interaction and I still know alot folks here and have gamed with them in real life.</blockquote>