Actually I'm a bit disappointed in the page that the secret link (from the ad) takes you too. It's just a link of product titles. I think a 3-column list of pictures from the actual dungeon ad (in the same order as the ad) would make it easier for readers to find what they are looking for. The page is overly busy and looks nothing like the dungeon ad. Even better would be the actual pages of the dungeon ad (not too big) done up with an image map of links to the products (as well as mouse overs).
Also, the existing image is big, links away from the special offers, and has the wrong flavor compared to the magazine. Readers of Dungeon are not necessarily into scifi/cyberpunk/robots. They're into dungeons!