Upgrade your account to a Community Supporter account and remove most of the site ads.

Reply to thread

Message: <blockquote data-quote="philreed" data-source="post: 676694" data-attributes="member: 5968">Ways to keep your PDF in front of the customer . . .Revise/Expand -- This one's already been mentioned. When Christopher Shy and I revised and expanded 101 Mundane Treasures I saw a large spike in sales on the product. 101 Arcane Sales Components is now being revised and expanded (the editor recommended a great new feature that's going to take me some time to write but I think people will love it). I'll report on the effect this revision has.Free PDFs -- I like to create short PDFs and release them for free. People like to get free stuff (I know I do) and if you gear the free stuff to act as a supplement or teaser to a PDF you'll get a few more people to track down the related PDF.New PDFs -- As we've already mentioned, new PDFs do drive sales of old ones. An impressive feat would be to have a new PDF on RPGNow's front page at all times. I don't know how someone would go about keeping up that level of output. If I didn't have my day job I could probably release a new PDF every two weeks. If I didn't have my day job I'd probably be spending more time hunting for a new job than I spend at the job each day.Buzz -- I have no clue how to get "buzz." One weekend my PDFs were mentioned in the Necromancer Games forums . . . that caused a spike in sales. I don't know who mentioned the PDFs over there but I do appreciate everyone who came out in support of what I was doing.Marketing -- So far I haven't had much luck with marketing PDFs. The D20 Munchkin Master's Guide that I worked on includes an author bio for me. In the bio is my website address and a very blatant plea for people to hit the site and buy PDFs. (It's a funny book so the entire bio is humorous.) We'll see what that does.Maybe what needs to happen is a group of PDF publishers need to unite under one banner. Assiging duties to each member and setting the company up as a corporation would allow members to pool resources (including talents) and start producing PDFs under one company name. This would allow the company to always have a new product on the front page (usually more than one) and a large back catalog.</blockquote>

Verification