I don't understand that as you can make 8 look exactly like 7. I didn't get 8 cuz I may have run into some compatibility issues with the stuff I needed to run. My friend has a couple of 8 machines and he has no hate for the OS. From the little I've used them I don't either.
One of my IT guys is happy with Win8. it runs faster, and he's gotten used to the tiles without a touch screen.
I'd probably run the hack to swap the start button/menu back in place myself, but that's about it. I don't have any use for Metro apps, so I wouldn't be suffering from them...
I wouldn't be surprised that Win9 is coming. MS has been making motions that it is revving its software (Office, Visual Studio, Windows) faster than it used to (5+ years between releases). This shortens the $$ flow gap as users tend to upgrade/buy the newer OS, and lets them react to market changes (social networking, cloud computing) more readily.
You gotta look at it from an IT perspective, not consumer. We spend more on licenses than consumers ever will. So tricking us into buying the new OS means we aren't recycling licenses from old machines when we upgrade hardware.
So fact or not, it's in line with their behavior and stated intentions from stuff I'd read.