If they are going to attract a whole new audience, they need to do something different. We are 4+ editions in, and the audience is shrinking. I think it is a no-brainer that they need a version of the game that you can buy at the store and be playing 45 minutes or less later. Would this be the "complete version" of the game? Of course not. There would also be an extended version aimed at all of us.
but if they don't get a good entry level, family type game, then the game is probably destined to shrink and mostly disappear over time.
but if they don't get a good entry level, family type game, then the game is probably destined to shrink and mostly disappear over time.