Cross-posted from the other donation thread (the long one). Might be more useful here:
Some thoughts for the future.
1. I agree this should be a yearly event, or every six months. A donation drive, with specific goals in mind, set on a specific date known well in advance, would make this run smoother and be easier to handle.
2. The donation drive could be backed by d20 Products donated by various third party publishers who frequent this board. I know there are tons of people who would be willing to donate a spare product or two here and there for a good cause, and goals can be set to get such products. For example "Donate $50 and get a free copy of Four Color To Fantasy" (hypothetical example only), or "choose from one of the following products", and have larger "gifts" linked to larger donations. People could offer services in exchange for donations to EnWorld as well. I know I would be willing to offer some free legal work to small press d20 publishers who donate X amount to EnWorld, and I'm sure other professionals would be willing to offer their services as well.
3. Incorporate as a non-profit organization in the US. This one involves more work, and some costs, but in the end I think it would be worth it. That way, contributions could be tax free to US taxpayers, and could be totally above board. In addition, I've done non-profit filings before, and I'd be happy to donate some time to helping you do this, if you are interested.
4. Get Paypal and your own credit card e-commerce account up and running. I know Morrus hates paypal, and I am sure there are good reasons for this. But, it's just too useful a method of collecting payments to totally dismiss it without looking in to it one more time.
5. Have a running chat session going for the "telethon", with goals per hour, specific "gifts" for first people to donate X amount in that hour, guest speakers popping in to encourage people to donate, etc... The chat could be on the message board itself, instead of a running chat screen, or both.
6. If possible, set the monetary goals higher than just costs to run the board for a year (or six months, or whatever the time frame between donation drives). A small salary is appropriate for the person who heads this whole board, and if at all possible it would be nice to send some cash to the good folks who help run it as well (like moderators, reviewers, reporters, etc...), not to mention the desire to sponsor special events. I know that seems far fetched, in a time of crises like this one, but I really think that a well-run donation campaign could generate a lot more money for this board than even this amazing turnout would indicate.