Selling points ... Combat is cinematic enough to be true to the genre, but deadly enough to keep PCs honest. Force users are really scary, but don't overshadow other characters. The NPC classes make running large numbers of bumbling thugs quick and painless. Lightsabers and starfighters are as cool as hell.
Some highlights from my game, cos although it isn't always smooth sailing, when it's good it's very, very good:
The hand-to-hand struggle between three wounded PCs and a monstrous, fanged alien bodyguard on a decrepit, hijacked aircar, as the PCs try to put some distance between themselves and a massive land juggernaut before the explosives they planted on its reactor explode...
Two Jedi and a Force adept surrounded by about fifty battle droids in the mansion of a corrupt noble, a combat that ended only when the Force Adept smashed a path clear with Force Strike, then the whole lot of them Force Jumped out a 200m-high window onto the boarding ramp of a just-arrived transport.
The fighter pilot getting bull (bantha) rushed off a ladder by a power-armoured soldier wearing a jet-pack, and falling hundreds of metres towards the sea - before quickdrawing his ascension gun and managing to catch himself with a natural 20 attack roll
The scoundrel and one of the group's main enemies (a corporate operative) kneeling next to one another in a Hutt's audience chamber, each frantically trying to save himself and convince the Hutt to kill the other guy...
The time that the Force Adept, badly wounded by the droid bounty hunter, unleashed her anger and burnt it to scrap with a blaze of force lightning - right in front of the Jedi...