Even though the analogy is flawed, I think the point is valid. As a regular RPGNow customer and aspiring RPGNow vendor, I find this proposed segregation incredibly disturbing. I don't see how moving the lower-sales vendors to a separate site will be somehow better, more efficient, cost less, or impact sales (except in a negative amount for the small guys).
I get the sense that RPGNow wants to make some changes for the better. I agree that the site itself has room for improvement; the interface and organization could stand to be cleaned up, the search feature could use improvement, and so forth. I don't think that segrigating the lower-sales vendors on their own, separate site will be a positive change. If anything, it discourages me from wanting to become an RPGNow vendor myself. One of the benefits RPGNow provides vendors is that the small frys, hobbyists, no-names, and underdogs had almost equal footing and equal space as the big boys. Sure, the platinum vendors get all sorts of perks... but when the products themselves are displayed, I can find a Ronin Arts PDF right next to a PDF made by a virtual unknown. And how many of the higher sellers started out as unknowns themselves? How many high-quality, well-reviewed products are there out there that just don't scrape by enough sales to be considered "main-site worthy"? How many vendors have high-quality, well-reviewed, and good selling products, but just don't have enough total products for sale to make it? There are a few, and possibly more than I or anyone else knows.
As far as I know, the issue is only being discussed within the RPGNow publisher boards, which mere "customers" like myself aren't privy to. Anyone care to take the discussion here, or at least to a more public venue?