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Message: <blockquote data-quote="LuisCarlos17f" data-source="post: 8901571" data-attributes="member: 6802378">OK, they can fall, but they can also get back up. They suffered bad times in the past more once.Selling is not only about to convinc customer this has to buy the product. The customer has to feel satisfied to continue buying. The prestige of the brand is very bad, because if you lose the trusth by the customer, recovering this shouldn't be too easy with only spending more into advertising.A too agressive economic strategy could cause serious damages in the prestige of the brand.This is a hobby, not a staple product. This means in a bad economic year, a year of "thin cows", when the families have to save money then you think twice about how you are going to spend your money, earned after hard work days.In my land we say "greeds breaks the bag". Do you remember the fable about the goose of the golden eggs?The right marketing strategy is not only about attracking new customers, but also keeping the loyalty by these.Even when you are publishing a good product, the adquisitive level of the players has got a limit, and lower when these are underage. In the 3.5 ed age lots of titles were published, but not all could be sold too well, and the number of translated editions was lower.Hasbro has to remember in the digital market the rivals aren't the 3PPs, but videogame studios, and these can be really "big fishes", pure "heavy metal" in the entertaiment industry.</blockquote>

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