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<blockquote data-quote="Lanefan" data-source="post: 9032234" data-attributes="member: 29398">Why not, though?I mean, the recent movie got pretty widespread coverage in the mainstream; and a tie-in marketing campaign aimed at the 55-75 cohort along the lines* of &quot;Remember the game you used to play in college?&nbsp; Well it's still here - come on back and join the fun!&quot; would have made loads of sense at likely a fairly low risk/cost to WotC.I didn't see any such campaign.&nbsp; Did you?* - only worded much much better than I put it here! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile&nbsp; &nbsp; :)"&nbsp; data-smilie="1"data-shortname=":)" />And hasn't been manipulated, which given WotC's track record (see: 1999 marketing survey, all responses from those above a cutoff age were discarded) I would question even more.True.&nbsp; My question is more around how to make the current version of the game more attractive to older players, whether lapsed or still active.</blockquote>

[QUOTE="Lanefan, post: 9032234, member: 29398"] Why not, though? I mean, the recent movie got pretty widespread coverage in the mainstream; and a tie-in marketing campaign aimed at the 55-75 cohort along the lines* of "Remember the game you used to play in college? Well it's still here - come on back and join the fun!" would have made loads of sense at likely a fairly low risk/cost to WotC. I didn't see any such campaign. Did you? * - only worded much much better than I put it here! :) And hasn't been manipulated, which given WotC's track record (see: 1999 marketing survey, all responses from those above a cutoff age were discarded) I would question even more. True. My question is more around how to make the current version of the game more attractive to older players, whether lapsed or still active. [/QUOTE]

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