Plus, if so, they screwed up, here, because those goblins are far LESS recognizable as goblins than, say, Klaus' goblin (though not as bad as the "What is that even supposed to be?! "goblin" from KotS).
I think it also misses a trick in that, if you're looking to expand beyond existing fan markets, and you call something a goblin, then someone who has never seen a D&D goblin before should recognise it as such, and I'm not so sure that people who'd been exposed to goblins in general fantasy would pick those up as goblins at all.