State of the Mongoose 2025

[Bravesteel25]

Yeah, I'm not convinced anyone really knows how to get a special angle on RPG marketing other than having prices high enough to afford spending a lot of money on Facebook ads. I'm happy to be wrong!

Having a degree in Marketing as well an MBA, it's about ROI on each marketing channel with several channels incorporated into an overall marketing strategy.

What I feel that Mongoose has been missing is a multi-channel approach to meet people where they are through working with FLGSs to take a chance on Mongoose stock (and supporting them through the purchase and selling process), marketing on multiple platforms such as Facebook, YouTube, and TikTok which includes working with creators that inhabit that space to become "Mongoose Champions" and encourage them and support them to create content based around Mongoose products. D&D, and Pathfinder do a much better job (at least from my outside perspective) at engaging with community creators to build the brand on multiple fronts.

 

[Gradine]

I was recently flipping through one of the Shield Maidens sourcebooks (shoutout to @CleverNickName and @MongooseBella!) and remarking what a difference a quarter-century can make for a TTRPG company, as I recall sitting in a college dorm room flipping through my friend's copy of Quintessential Fighter and remarking on some of the... art choices in the piece.

I have been a huge fan of Traveller over the past few years, I haven't thought about Paranoia in years, an X-COM-style Traveller video game sounds hype as hell, and I spent the entire reading Dark Conspiracy: The Unseen War thinking about how difficult it will end up being to run that in the Animorphs universe

Mongoose has quickly become one of my favorite publishers over the past few years, and learning about all of the cool stuff you're doing is really awesome! Thank you so much for sharing!

 

[LordEntrails]

Not into marketing like @Bravesteel25 but my wife is and I overhear a lot and got to agree with them.

You've got to meet the consumers where they are. Which means you have to know your consumers. I don't know Mongooses market segment, but Facebook may well not be where its at. And is probably not going to be where their growth is going to come from. I feel that those of us here are a certain segment, and probably a segment that is not growing very much (I don't know, how much growth has ENWorld had over the last 5 years?) Having a 20-something in the house, I can tell you they engage with RPGs very differently than I do (50-something). And marketing to me is not going to even show up for them, and marketing to them I would never see.)