D&D 5E Street date for D&D Next Starter Game is July 15

The old Red Box definitely encouraged people to go buy AD&D. If they make a starter set of that quality, and manage to leverage it to the same effect, they can afford to take a loss on it. I think they are likely to go that route--put as much as they can into that $20 set, or maybe even a bit more, and expect it to do heavy recruitment for them.
I imagine they are planning to sell as many, if not more, Starter Sets than any other single item for the edition.

I doubt they'll be selling them at a loss!
 

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