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Message: <blockquote data-quote="Morrus" data-source="post: 5260742" data-attributes="member: 1">I respectfully disagree.  There's an overlap, sure.   People not subscribing in the first place because EN World doesn't provide X is one issue; a lot of the time it's because EN World *can't* provide X.  That's OK - we've decided what product/services we can provide and are doing so, and some folks will take us up on that and some won't.  That's completely factored in to the business plan.  Most of the time there simply is nothing we can do about that; we can't provide OD&D materials, we can't provide non-PDF materials as a subscription, we can't provide personal grooming services, etc.   That's fine, that's not what we're selling, and there's no mystery as to why folks who want those things are not subscribing.  We're also not selling motorcycles, and there's no mystery as to why motorcycle fans aren't subscribing. The take-up levels are sturdy, and we're happy with them at present - the content is prompting good levels of subscription. I know that sounds simplistic, but there's more planning involved than that - I just don't want to turn this thread into a diversion. People who subscribed but then cancelled, however, are a specific group of people who originally wanted the things we were selling but then decided otherwise.  That's where we need to pin down what's going on.   Anyway, I don't want to sidetrack this into a general discussion of business theory or anything.  Basically, the info we need right now is related to cancellations, not original subscriptions.</blockquote>

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