There's something to be said for simplicity, though. Cure Wounds does exactly what is written on the bottle. Same for Mage Armor, Fireball, Web, all the greatest hits. I definitely prefer "Shapechange" to "Toluvia's Temporary Transgenetic Transmogrification" or whatever.Shapechange?
"So, we have the coolest spell in the world. It will let you ... change your shape! What should we call it?"
"Uh .... shapechange?"
"Perfect, Beavis!"