Reply to thread

Message

<blockquote data-quote="Reinhart" data-source="post: 7685210" data-attributes="member: 13080">Probably the #1 skill in game development is expectations management. And expectation management is partly a matter of marketing. It doesn't matter if you technically never lied or not. It doesn't even matter if you do lie. What matters is if the expectations of your customers are met by the reality of your product. And when you market your product your job is to create those expectations and draw mostly people excited about it.Tetris is a respectable game. But if you thought you were buying Super Mario and I sold you Tetris? I'm pretty sure I'd have an irate customer and deserve it. I'm not sure who was in charge of marketing SCL, considering Digital Extremes and Hasbro both had their hands in promoting it as well. What I do know is they did a terrible job of it, because they made a lot of people very unhappy. As a result they have been hemorrhaging players. SCL has roughly 11% fewer customers now than there were at the beginning of the week. That means that since it came out, demands for refunds have outpaced sales!Now, you might say &quot;There's no way it's so bad it deserves that!&quot; I agree, but that's why the people in-charge of the marketing for this game should be sacked. Because I think people wouldn't be upset if they had known what they were getting into. And there was almost a year of promoting this game where it was plainly apparent what the players wanted and expected. Basically, this was a disaster that was easily avoidable.Now that we know what it is? I'm willing to buy it. Just not for $40, and not until it has the features that I actually want. I didn't pre-order this game because I was skeptical about n-Space's claims which seemed out of synch with the game they were actually showing off. I still understand and sympathize with the people who bought this game feel mislead though.</blockquote>

[QUOTE="Reinhart, post: 7685210, member: 13080"] Probably the #1 skill in game development is expectations management. And expectation management is partly a matter of marketing. It doesn't matter if you technically never lied or not. It doesn't even matter if you do lie. What matters is if the expectations of your customers are met by the reality of your product. And when you market your product your job is to create those expectations and draw mostly people excited about it. Tetris is a respectable game. But if you thought you were buying Super Mario and I sold you Tetris? I'm pretty sure I'd have an irate customer and deserve it. I'm not sure who was in charge of marketing SCL, considering Digital Extremes and Hasbro both had their hands in promoting it as well. What I do know is they did a terrible job of it, because they made a lot of people very unhappy. As a result they have been hemorrhaging players. SCL has roughly 11% fewer customers now than there were at the beginning of the week. That means that since it came out, demands for refunds have outpaced sales! Now, you might say "There's no way it's so bad it deserves that!" I agree, but that's why the people in-charge of the marketing for this game should be sacked. Because I think people wouldn't be upset if they had known what they were getting into. And there was almost a year of promoting this game where it was plainly apparent what the players wanted and expected. Basically, this was a disaster that was easily avoidable. Now that we know what it is? I'm willing to buy it. Just not for $40, and not until it has the features that I actually want. I didn't pre-order this game because I was skeptical about n-Space's claims which seemed out of synch with the game they were actually showing off. I still understand and sympathize with the people who bought this game feel mislead though. [/QUOTE]

Verification