I ran a Vampire campaign for 4 or 5 semesters between '93 and '96. During that time our group grew from about 5 to nearly a dozen on big nights. We were a mix of our original D&D group plus a bunch of our goth friends who previously hadn't been very interested in RPGs. Why did they join now? Because the game integrated references to a lot of music and movies they were already interested in. Dungeon looting hadn't caught their imagination, but undead punks trashing clubs in DC sure did.
Post-grad, in the mid to late 90s, there were a bunch of LARP groups in the greater Beltway area, with monthly meet-ups that could easily be a couple dozen people each. Down in Atlanta for Dragon*Con, there was a huge White Wolf LARP with hundreds of players: vampires, werewolves, changelings... and exactly one mummy. I was part of a sizable Wraith contingent. We were operating on a multi-track story arc that lasted 5 years. And the gender ratio among players was nearly even, as far as I could tell. At the convention level, a lot of people got into Vampire (and its subsidiaries) because it was an extra layer of dress-up: not just costume, but attitude and interaction. Like being in a free-roaming Rocky Horror Picture Show revue. It was so much fun.
Post-grad, in the mid to late 90s, there were a bunch of LARP groups in the greater Beltway area, with monthly meet-ups that could easily be a couple dozen people each. Down in Atlanta for Dragon*Con, there was a huge White Wolf LARP with hundreds of players: vampires, werewolves, changelings... and exactly one mummy. I was part of a sizable Wraith contingent. We were operating on a multi-track story arc that lasted 5 years. And the gender ratio among players was nearly even, as far as I could tell. At the convention level, a lot of people got into Vampire (and its subsidiaries) because it was an extra layer of dress-up: not just costume, but attitude and interaction. Like being in a free-roaming Rocky Horror Picture Show revue. It was so much fun.