V:tM was first ttrpg i played. Straight into Sabbath campaign.

I was young metalhead just starting HS and was introduced to game by friend of mine. People that played it were mostly black and gothic metal dudes and goth girls. And i liked goth girls

Anne Rice was popular, Queen of the Damned was hot new movie that just came out (so early 2000s). Also, most of kids i played with were from art highschools (applied arts or graphic). V:tM just blended perfectly with that subculture. Most of the girl that played weren't gamers per se ( video games, board games, other ttrpgs). But they liked V:tM.
LARP (Mind's eye theater) was also popular, but it never resonated with me cause combat aspect was just lame. No prop guns

But we did unofficial vampire larp in old abandoned hospital, with airsoft guns. It was freaking awesome.