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<blockquote data-quote="Dannyalcatraz" data-source="post: 8601045" data-attributes="member: 19675"><p>I’ve seen several companies rise from the ashes and reappear on the market after someone bought out their IP and possibly even physical plant. A high percentage of those use the same name as the moribund company, some use a variant of it, and some don’t really recognize their pasts unless directly queried.</p><p></p><p>I can’t think of a single one (outside the restaurant biz) that asserted it was the same company as before. And the restaurants that did so? None that I know of lasted very long.</p><p></p><p>The ones that do best don’t run from their pasts, but also don’t hew so closely to them that they’re confused in the marketplace.</p><p></p><p>Two guitar makers spring to mind: Leo Fender and Dean Zelinsky. Leo founded Fender, one of the two biggest guitar makers in the world. He sold out to CBS. He cofounded Music Man as a silent partner, and after his 10 year non-compete clause expired, became its president. The products were <em>similar</em>, but not the same. Music Man got bought by Ernie Ball, and Leo came back a little later with G&L guitars, which further altered Leo’s original designs.</p><p></p><p>Dean Zelinsky had a similar career arc. He founded Dean Guitars, DBZ Guitars (renamed Diamond after his departure) and Dean Zelinsky’s Private Label.</p><p></p><p>All 6 of these companies were successful- some more than others- and all are still in existence. But NONE of the subsequently founded companies claimed to be the same as their predecessors. In fact, they were very clear about what made them distinctly <em>different</em>.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 8601045, member: 19675"] I’ve seen several companies rise from the ashes and reappear on the market after someone bought out their IP and possibly even physical plant. A high percentage of those use the same name as the moribund company, some use a variant of it, and some don’t really recognize their pasts unless directly queried. I can’t think of a single one (outside the restaurant biz) that asserted it was the same company as before. And the restaurants that did so? None that I know of lasted very long. The ones that do best don’t run from their pasts, but also don’t hew so closely to them that they’re confused in the marketplace. Two guitar makers spring to mind: Leo Fender and Dean Zelinsky. Leo founded Fender, one of the two biggest guitar makers in the world. He sold out to CBS. He cofounded Music Man as a silent partner, and after his 10 year non-compete clause expired, became its president. The products were [I]similar[/I], but not the same. Music Man got bought by Ernie Ball, and Leo came back a little later with G&L guitars, which further altered Leo’s original designs. Dean Zelinsky had a similar career arc. He founded Dean Guitars, DBZ Guitars (renamed Diamond after his departure) and Dean Zelinsky’s Private Label. All 6 of these companies were successful- some more than others- and all are still in existence. But NONE of the subsequently founded companies claimed to be the same as their predecessors. In fact, they were very clear about what made them distinctly [I]different[/I]. [/QUOTE]
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