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Message: <blockquote data-quote="Wincenworks" data-source="post: 9065316" data-attributes="member: 7038835">The part the Wizards of the Coast would likely demand, and Justin would likely find unacceptable - is they would want him to pay their costs (which are likely massive at this point) and even worse, issue a public apology in which he admits he was in the wrong the entire time.In all likelihood, Wizards of the Coast has offered him several compromises throughout the course of this and he's thumbed his nose at them - and now they're at the point where anything less than a lengthy (and humiliating) public apology and substantial payment toward their costs and compensation for their troubles (probably roughly his net worth).Aside from the obvious PR issues of not wanting to appear to support hateful reactions, WotC cannot be seen to allow people to think they can benefit from copyright and trademark trolling them.  He might have gotten out easy if he'd kept it discreet - but when he announced he was going to drink their blood and force them to change the disclaimers etc he basically obligated them to make an example out of him.Advertising is generally a service people pay for, and so essentially what he's doing is trying to use the TSR brand (which WotC owns) to try to enrich himself via advertising for his other businesses.  It's not necessarily financially comingling but it's one more snowflake in the avalanche of evidence WotC can bring forward that he's operating in bad faith and liability shouldn't be limited to the LLCs alone.After all DHSM isn't promoting his MotB because it's relevant, because it serves their audience, etc  They're doing it because it furthers Justin's personal interests - and that is contrary to the stated purpose of serving old school gamers, looking out for the family and original coworkers of Gary Gygax, etc.If he were running a legit business, it would be inconsequential - but because he's not, it contributes to the bigger picture in various ways.Justin has an extensive history of getting away with pissing off and naughty word around with his local city, political rivals, traffic cops, etc. He appears to have (in my opinion) built up a mythology of himself as a superior person, a go-getter, etc who often gets away with things simply by being overly loud and brazen until people let him go rather than deal with the embarassment.That backfired on him with the grits wrestling incident, and it's almost certainly going to backfire on him with the current proceedings because WotC is using white shoe law firms - ie people who are paid to not acknowledge second hand embarrassment and keep their eye on the prize the whole time.  They operate in an entirely calculated and methodically manner, and in trying his usual approach - he has gifted them a mountain of ammunition to use against him.Even if he weasels out of losing everything and/or going to prison - he's still almost certainly going to come out a loser... but regardless he'll tell people he was in the right, and he was smarter, etc.</blockquote>

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