I backed it. It is interesting reading the comments on the Kickstarter page. Other people saying they didn't know about it until they read about it on the Paizo or other TTRPG form. The creators stated that they didn't spend a lot on advertising but have been posting on various socials. I think that there are is a segment of folks like me who had enough of social media over the past few years and just are not on (or spending much less attention to) Twitter, Facebook, etc.
I wonder if advertising on Twitter, Facebook, etc. is becoming less effective or if I'm just projecting when I think there has been an exodus from the major social media site. It could also be that there is more of a fracturing.
It seems the best way to get the word out to the type of people who would back this would be to get YouTube content creators in the TTRPG space to talk about it. But I don't think many of them would want to be giving free advertising and it seems that the creators of this Kickstarter don't have or want to spend the money to advertise.
I'm also kinda surprised that as a backer of Journey Quest 4 that there was no update about this new Kickstarter posted there.