Mustrum_Ridcully
Legend
I think it has to do with a belief that gaming companies should exist only to make games for us, not to make money.
I think there might be two extreme views:
1) WotC is (or at least should be) only there to make profit. They don't care about what they produce, toilet paper, rulebooks, or toilet paper concealed as rulebook, as long as it makes money. But those ignore that they are producing games, and there are more profitable things to produce.
2) WotC is (or at least should) only care about the games. It doesn't matter whether they make some money or not. But those ignore that if they don't make money, they will eventually have to stop creating games.
So yeah, I think WotC should consider their bottom line. It is important to them. But they also want to make gaming products.
But WotC is not an individual. So there are people - like the designers and developers - that look out for WotC from a game system perspective - make the best game they can. And there are other people - maybe marketing or brand or however WotC is organized - that look out that WotC still makes money in the process. And these groups have to inform each other and sometimes have to make compromises.