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The New D&D Book Is 'The Explorer's Guide to [Critical Role's] Wildemount!' By Matt Mercer
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<blockquote data-quote="MarkB" data-source="post: 7896692" data-attributes="member: 40176"><p>Is that "an RPG book company" or just "companies in general"?</p><p></p><p>For WotC, most of the business they get from existing customers consists only of buying the new books they release. Existing players aren't going to go out and buy new Player's Handbooks and Monster Manuals.</p><p></p><p>But if you market a new book to people who are avid fans of D&D, but may not have taken the plunge of actually playing it yet, guess what happens? Any of the people who buy that book, get inspired by it, and want to get together with their friends and start playing will quickly find that the book on its own doesn't let them do that. They'll be able to muddle by with the free Basic rules for a session or two, long enough to know whether they enjoy it, but after that, if they're remotely serious about continuing to play, they'll all need to invest in Player's Handbooks, and those of them who are running games will want Monster Manuals and Dungeon Master's Guides. And as they continue to play, they'll have the whole of WotC's existing product line ahead of them to pick and choose from in order to expand their options.</p><p></p><p>So yeah, oddly enough, expanding your customer base as a publisher does get you a lot more profits, and is especially good for shifting your back-catalog.</p></blockquote><p></p>
[QUOTE="MarkB, post: 7896692, member: 40176"] Is that "an RPG book company" or just "companies in general"? For WotC, most of the business they get from existing customers consists only of buying the new books they release. Existing players aren't going to go out and buy new Player's Handbooks and Monster Manuals. But if you market a new book to people who are avid fans of D&D, but may not have taken the plunge of actually playing it yet, guess what happens? Any of the people who buy that book, get inspired by it, and want to get together with their friends and start playing will quickly find that the book on its own doesn't let them do that. They'll be able to muddle by with the free Basic rules for a session or two, long enough to know whether they enjoy it, but after that, if they're remotely serious about continuing to play, they'll all need to invest in Player's Handbooks, and those of them who are running games will want Monster Manuals and Dungeon Master's Guides. And as they continue to play, they'll have the whole of WotC's existing product line ahead of them to pick and choose from in order to expand their options. So yeah, oddly enough, expanding your customer base as a publisher does get you a lot more profits, and is especially good for shifting your back-catalog. [/QUOTE]
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The New D&D Book Is 'The Explorer's Guide to [Critical Role's] Wildemount!' By Matt Mercer
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