transtemporal
Explorer
Hollywood bought the movie rights because of the characters, and the nostalgia attached to them.
"Hollywood" in this case being Hasbro Studios... They made the movies because they needed to raise their profile, Michael Bay was shopping around for a show to feed his self-loathing and the execs at Hasbro whispered "Transformers" in his ear while he was in a coke-induced fugue.