Wulf Ratbane said:It's an interesting proposition, since a lot of smaller companies have products of quality far surpassing many of the bigger companies.
And especially since in some cases, "bigger" just means "the capacity to shovel a bigger pile of crap."
This is true. I am not sure if it will affect the small .pdf market. One of these "bigger companies" might just be White Wolf and their subsidiary, DriveThru. It would be in their best interest to get a d20 license for smaller companies to continue the .pdf push. It might mean some extra work, sifting through a lot of companies.
Overall, if that were the case, they would like to ensure quality thus raising .pdf sales in the long run.
I particularly do not like the idea of jumping through hoops to get a d20 logo on our products, but it might be a good thing.