Maxperson
Morkus from Orkus
Where are you getting that statistic from?
Can Holiday Shopping Boycotts Make a Difference?
We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how companies should respond.
The question is about holiday boycotts, but the information from the studies being used to assess are about boycotts in general.
Due to corporations going back on promises and a few other variables, they can't tell for certain how successful boycotts are, so it's in the 20%-40% range.

