I've just started a two-week experiment over at RPGNow. EN Publishing is having a big $1 sale. I'm publicising this as much as possible, and I'll be interested to see exactly what effect this has on sales.
The last time I did this, back on GM's Day, Natural 20 Press (this was before the Nat20/Ambient merger) sold well over a couple of thousand total units in one week. This time, the sale is for twice as long and at half the price.
I plan to be transparent about the results of this, in the hopes that others might find it as interesting as I do. So far, after one hour (at roughly midnight US time, no less), 35 units have been sold. It'll be interesting to see what happens during the peak periods (i.e. during the day, weekdays, especially lunchtimes).
What are my aims here?
1) To see what effect price has on sales. I've always found that lower prices don't seem to make a difference; however this seems to change when the prices get *stupidly* low.
2) To get more people interested in EN Publishing products. Older products which don't make much money may be best utilised as adverts for the newer products which we want people to buy. I even considered giving (some of) them away for free, but decided on a sale instead.
3) To test out various marketing avenues by looking at the resultant sales sources from what, I hope, to be a flood of data. I've publicised this in the following places: EN World news page, EN World PDF news page, EN Publishing website, Mortality.net, Gaming Report, messageboard sigs, RPGNow "message of the moment". It'll be interesting to see which methods generate sales and which don't.
The last time I did this, back on GM's Day, Natural 20 Press (this was before the Nat20/Ambient merger) sold well over a couple of thousand total units in one week. This time, the sale is for twice as long and at half the price.
I plan to be transparent about the results of this, in the hopes that others might find it as interesting as I do. So far, after one hour (at roughly midnight US time, no less), 35 units have been sold. It'll be interesting to see what happens during the peak periods (i.e. during the day, weekdays, especially lunchtimes).
What are my aims here?
1) To see what effect price has on sales. I've always found that lower prices don't seem to make a difference; however this seems to change when the prices get *stupidly* low.
2) To get more people interested in EN Publishing products. Older products which don't make much money may be best utilised as adverts for the newer products which we want people to buy. I even considered giving (some of) them away for free, but decided on a sale instead.
3) To test out various marketing avenues by looking at the resultant sales sources from what, I hope, to be a flood of data. I've publicised this in the following places: EN World news page, EN World PDF news page, EN Publishing website, Mortality.net, Gaming Report, messageboard sigs, RPGNow "message of the moment". It'll be interesting to see which methods generate sales and which don't.
Last edited:
