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Message: <blockquote data-quote="Mistwell" data-source="post: 7733608" data-attributes="member: 2525">In a store, sure. But the name of the studio in big text IS the most important aspect of branding for that DMs Guild forum, given how incredibly difficult it is to see any other type of branding. So while the brand is important, the claim that the tiny symbol on the tiny image is a meaningful part of the brand for that source of sales seems unlikely to me. And as others have reported in this thread, when they did experiments with their brand symbol and no brand symbol for their products in that forum, it made almost no difference in their sales - and absolutely was completely eclipsed by much more important factors like sales and being highlighted by the site itself and the name of the author/company in the text. So how do you know the tiny symbol in the tiny image is an important part of your brand for that particular forum...and mind you it's those last three words which are the essence of my argument - For That Particular Forum. I literally see NO brand symbols on those tiny images when I scroll down, for ANY company. None. My brain, and others here report a similar experience, ignores them because they are too small. People certainly see the look of the cover overall, so a Dungeon Crawl Classic type cover with the bold solid color and the yellow strip in the upper left and the image centered with as bleed to the right and left is a distinct brand people can see on those covers. But the tiny symbol? Too small to be a brain trigger for most people. It's just not a good forum to display those branding symbols. Great example actually. Look at the size of your avatar and now compare it side by side with the tiny image of the cover. Note the cover displayed (the entire cover) takes up almost the same space as your avatar - the ENTIRE cover. So when you see the avatar, do you see a tiny little symbol on it, or just the whole thing and it's color and shape? For me, and I think for most people, they see the shape and color, and don't dwell on a tiny element of it. For your avatar I see the aqua color and the general shape and I see that there are two letters in the shape but I don't even acknowledge what those letters are and I don't even notice there are bits outside the central shape (though the bits are roughly the size of a brand symbol). For mine I am sure people see the brown meatball in the middle and some vague color outside it but they don't look at the detail of those green areas and sure don't look to see if there is some symbol the size of the eye on the meatball. That's what we're talking about here with your brand symbol in those little images. They're just too small to offer an opportunity for brains to identify your brand symbol rather than the cover overall.</blockquote>

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