Here's my basic theory. I'll have to make it quick. It's sort of a literary theory, but mainly a psychological theory based on (my) observation of females and what I know of men that helps explain some literary conditions. It's generalizing of course because you're talking about entire sexes, not individuals. But generally speaking I suspect it is true for the most part.
Women establish relationships first, then do things. Or put another way, women consider relationships essential to doing things. By this I mean to say that to women they generally consider it vital to establish a relationship with somebody first, then later "doing things" with that person follows. First there is the relationship (and I don't just mean sexual or romantic relationship, but any and all kinds of relationships - work, friendship, etc.) and then there is the doing things together. So women don't generally do things with people they have no relationship with (remember I'm not just talking about man-woman relationships). Relationships come first and doing things follows as a consequence. So women are relationship oriented (whatever this means, because to tell the truth I don't really understand this idea, that the relationship comes first and the doing later - cause I'm a man) and not action oriented. (Generally speaking that is because obviously there is some overlap in both directions, but with ladies it's the relationship first, the doing later.)
Men are opposite in nature to that.
Men do things with others and the relationship grows outta that. Or put another way men "do things" first and how you get along with the other person follows from that. Doing things establishes a sort of bond or brotherhood of mutual interest(s). Doing things cements the connection between you and your buddies. Your friendships arise because you play the same sports, do the same kinds of work, have the same interests, etc. Who you date and how well that all goes comes outta what you're doing together. Doing things comes first, and establishes the bond (be it friend, co-worker, mate), and the relationship develops as a natural result. You play sports with your buddies, go hiking with them, experience the same dangers and close calls, play the same games, watch the same things. You take your kids to watch em play ball or perform or do things with them. To men the relationship is established by the doing things. And that's generally the method by which it (the friendship or relationship) prospers, or fails. So men are action oriented and not relationship oriented. (Or to be more accurate, women are relationship oriented first, and doing things comes about as a result of the establishment of the relationship, but men are action oriented first, and relationships arise out of that action oriented condition.)
As a result of all of this men's books, games, sports, work, the films they like, etc, etc are filled with action and doing things, and the friendships and relationships in them result from shared or mutual action.
The things that women like, be it Chick Lit or Chick flicks or their friendships or work relations etc are all based on whatever constitutes to them the relationship ideal, and doing things together arises out of this ideal.
Because of this talk is a kind of "doing things" to women. (Whereas to men talk is something you do to discuss what you've already done, are doing, or plan to do. Women can talk about "nothing," men usually want their talk to be about "something." To have a point. Women though see talking as a vital part and point of the nature of the relationship. As "a thing in itself." Not as a means to an end, but as an end in itself.) So women's books and films and entertainments and even ideals are filled with "relationship matters". (No matter how they actually define these things in a particular situation.)
That's obvious in chick lit and chick flicks but I'll betcha (and I haven't had time to confirm this as yet) this also generally holds true for so called Women's Literature. And I'll bet it obviously holds true in women's vocabularies and their writing vocabularies and the way they use language.
So in describing most women's literature and chick lit and anything that is of primary importance to a female audience I'd briefly summarize thus: relationship oriented, not action oriented, action arises as a result of the relationship (rather than the other way 'round), talk is considered a "medium not just of communication but as a kind of action to a female," and so matters of work, family, sex, romance, etc. are of immediate and ultimate concern to women in an entirely different way than is the case with men.
As a little side or conclusion note I'd also like to point out that Adventures are of a wholly different character to most women than to most men. Adventures to women are and are about "relationship matters." Adventures to men are and are about "actions and events."
So a pleasing adventure to a female will probably be Romantic or a Romance (or at least heavily involve an element of romance) of some kind (and I'm using those terms, romantic and romance, in the broadest and largest possible senses), and a pleasing adventure to a man will involve action and danger and what men consider as "doing things." (Romance used in the broad sense will also imply an underlying danger or set of dangers, but usually of a different nature than danger as men think of it.)
I'll talk about how I think this all relates to literature and how you go about creating literature later on.
Well, I reckon that's about all the time I've got to spend on that right now.
I'm going back to work.
Anyone else wants to chime in then feel free.
I'd recommend Nick Hornby as well.
Seems like I've heard of that guy from somewhere before. But I can't recall where. Thanks.
By the way for someone that has the interest or the time (or both) it might do some good to start compiling a list of traits or common themes or attributes inherent in Chick Lit and in Women's Lit.
If you know what the traits of a thing are, and you know how they harmonize with and/or are differentiated from other things, then it's much easier to come to a good understanding of the way the thing works and operates.