I have definitely tracked authors and allowed their mere name to influence my purchases. I still inspect the product and see if it has anything that would fit my games, but just seeing certain names tells me about the general quality of a product.
I like Rich Baker. His style and presentation really work for me. I found him back when Birthright was listed, checked out things he did before and after BR and still liked what I saw. So when I see his name as a major contributor, I look.
If Rich is writing a product that does not fit into my game, I don't buy it just to have his name on the cover. So I do not blindly follow an author, and will buy product from people who I do not recognise, but the author helps.
Utility to my game, and overall quality count more though.
Would I pay more just to have a book by Rich Baker? Not really. Most major suppliments are $30+ these days and that's the edge of what I can buy as an adult with bills to pay and kids to feed. A book that is $30 is the same as a book that is $50 as far as my budget impact: I'm not likely to buy one every month, but will get 3 or 4 a year, in addition to less expensive items.
The company itself means little to me. While I have a fondness for certain D20 labels, I do not let that blind me at all. A good product is a good product, no matter who publishes it. I buy what looks interesting and passes my initial inspection (reading reviews, company website, etc. I love the internet).
Stores are blinded by corporate labels thoguh. I was in a store in West Dundee, IL. Saturday night. Had a freak windfall and blew $100 on gaming junk. I really wanted to get a book from Bad Axe Games (it passed my internet muster and I'm reviewing stuff for a website), but the store manager had not even heard of them.
To me, this was a failure. The store owner failed to know about a game company that is not only relatively local (greater Chicagoland) but is easy to find mention of on the largest D20 community on the 'net (um,
here!). He's not informed.
Bad Axe failed as well. If I was publishing D20 I'd personally contact every gaming store within 50 miles that I could find and offer to do an autograph session or something just to ensure that they stock my books and put it in the newsletter.
I don't hate the store, or Bad Axe over this, and will go back to the store for future gaming needs, and find Bad Axe elsewhere, but it was a miss when a hit should have been easy.
I think I rambled. What was the question again?
