Indeed!
I just don't get the mentality of it all. If you want to make a game that uses D20 mechanics and is similar to D&D (even if you have to buy the rights to use those mechanics and rebadge them) then do it... The second you put D&D on a title, it needs to appeal to D&Ders.
Just because people that have an XBOX play D&D doesnt mean that people who play D&D have an XBOX. If a D&D player is given the choice of playing a D&D game that is pap or a non-D&D game (like Oblivion for example) that plays well, they won't go to the D&D brand just for the sake of it.
I think Hasbro is trying to market D&D in its own way like it belongs to them. They really don't understand that the brand, it's core concepts, its history belong to the fans - Sure, we don't make a million £££ every time a crappy D&D title gets released and if we did we might have a different view on things but whoever is behind these backwards D&D titles needs to appreciate that there is a real demand for a decent D&D in-depth RPG game and until you make one these crappy beat-em-up versions just aint gonna cut it.
/rant