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Message: <blockquote data-quote="justanobody" data-source="post: 4513441" data-attributes="member: 70778">Just rampant guesses and speculation....MMOs make easy money monthly for subscriber content.DDI allows gamers to play in an MMO format, where you have the visuals and aid of technology to run the game for quicker play.Ergo people prefer electronic?Therefore having electronic cuts costs while greatly increases the profits. Also allowing for greater distribution and theoretically less loss of product.(Assuming you can download something over and over after a failed attempt while a mail carrier may mutilate or lose your magazine thus rendering the product never ready delivered.)This is at least a few thoughts related to early looks at the electronic market.So the lower cost (to company and consumer) and higher profits, with larger availability seems to be the most reasonable points behind it.Sadly companies and consumers do not always think alike.While I never subscribed I did own a few copies just because they were interesting ones, so cannot speak for hardcore subscribers, but myself do prefer something I can read anywhere. If I want to look at a screen, I will watch TV, not read a book on it.But that is just one view of the possible why and whats.</blockquote>